Consumer Trends Impacting the Licensing Industry 

Intangible Business was invited to host a seminar at the Licensing International Expo in New York. 

The session on consumer trends considered recent changes in arenas such as technology, fashion, design, retailing and product in order to point the way forward to what we can expect in the next few years. The panel reviewed trends that are impacting the way we all live and shop including social networking (blogging, My Space, Facebook, You Tube...), consumer desire for "green" and organic products, and branding demands (revival brands, destination brands, core value brands...). The panel examined how to best respond to those trends going forward. US and European leaders from a range of fields shared their insights, observations, and predictions.

1. The Consumer Desire for 'Green' and Organic Products

William Grobel from Intangible Business' London office discussed the growing trend for ethical, green, organic and charitable activity, with reference to brands including Whole Foods, Paul Newman, The British Heart Foundation and Tesco.

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