Wed 30/05/2007
Brand Health Check: Heart 106.2
The Chrysalis station has slipped in the hard-fought battle for supremacy of the London airwaves. Thayne Forbes, joint managing director of Intangible Business, provides a potential remedy.
Wed 20/08/2008
Brand Health Check: LBC
Stuart Whitwell, joint managing director of Intangible Business, gives his rememdy to LBC radio station's recent woes.
Wed 31/05/2006
Brand Piracy
Stuart Whitwell, joint managing director of Intangible Business, explains why counterfeiting can be good for a brand's image
Brand piracy: faking it can be good
Stuart Whitwell, joint managing director of Intangible Business, explains why counterfeiting can be good for a brand's image.
Fri 31/12/2004
Brand resilience: you can't knock it
Even when companies are ailing financially, brands are so resilient that they could prove to be a source of strength. Thayne Forbes, joint managing director of Intangible Business, discusses.
Brand resilience: you can't knock it
Even when companies are ailing financially, brands are so resilient that they could prove to be a source of strength. Thayne Forbes, joint managing director of Intangible Business reports.
Brand Valuation
This fact sheet explains the basics of brand valuation, why it is used, how it is done and how it began.
