Brand valuation and brand management

Stuart Whitwell, joint managing director of Intangible Business, discusses why brand valuation is important in helping companies make better informed decisions.

Brand valuation in brand management & performance measurement

Stuart Whitwell, joint managing director of Intangible Business, analysis brand valuation as an ROI tool.

Brand valuation: an ROI measurement tool

Thayne Forbes, Intangible Business, shows how brand valuation can provide an effective measure of marketing ROI.

Brand valuation: behind the numbers

Thayne Forbes, joint managing director of Intangible Business, delves behind the headline brand value to explain why brands are valued and how it can be done.

Brand valuation: unleashing the power of the brand; M&S

Stuart Whitwell, joint managing director at Intangible Business, comments on the power of the M&S brand.

Brand valuation: why & how

Stuart Whitwell, joint managing director, expalain how and why brand valuation is used