Brand value goes to waste
Charities aren't making enough money from their brand names, according to exclusive research from Intangible Business.
Mon 28/02/2005
Brands on the balance sheet
The new IFRS accounting standards have big implications for brands of European companies. Stuart Whitwell, joint managing director of Intangible Business, outlines how brands should integrate the new standards into their brand strategies to make the most of this one-off opportunity.
Brands on the balance sheet
The new IFRS accounting standards have big implications for brands of European companies. Stuart Whitwell, joint managing director of Intangible Business, outlines how brands should integrate the new standards into their brand strategies to make the most of this one-off opportunity.
Brands on the balance sheet for IFRS
Stuart Whitwell, joint managing director of Intangible Business, discusses the advantages of recognising brands on the balance sheet under the new financial reporting standards.
Wed 29/12/2004
Brands on the balance sheet: one small step...
Stuart Whitwell, joint managing director of Intangible Business, discusses the implications of the new IFRS 3.
Brands on the balance sheet: one small step...
Stuart Whitwell, joint managing director of Intangible Business, reports on the significance of new reporting standards and its implications on brand value.
Brands threatened as own label gains fans
Coca-Cola remains the most valuable grocery brand in the UK, according to a new report from Intangible Business.
Sat 11/10/2008
Brands threatened as own label gains fans
Coca-Cola remains the most valuable grocery brand in the UK, according to a new report from Intangible Business.
Branson wins 30 years of licensing gains
NTL acquires Virgin Mobile and agrees to pay Sir Richard Branson Ј255m over the next 30 years for licensing the Virgin brand. Stuart Whitwell, joint managing director of Intangible Business, provides expert comment.
Wed 05/04/2006
Bransons wins licensing gains
NTL acquires Virgin Mobile and agrees to pay Sir Richard Branson Ј255m over the next 30 years for licensing the Virgin brand. Stuart Whitwell, joint managing director of Intangible Business, provides expert comment.
Brown-Forman acquires tequila
Many companies often pay a premium price to acquire a brand as a means to enter a high growth market. Brown-Forman is one example as Stuart Whitwell reports.
