Cadbury faces £20m salmonella hit
William Grobel, consultant at Intangible Business, explains why the salmonella incident was unlikely to have any long-term implications for Cadbury and the value of its brands.
Cadbury finds itself in a sticky mess
Cadbury Schweppes is set to be sentenced by a British court for hygiene offences. Not the wash-your-hand kind, the contamination kind. Stuart Whitwell, joint managing director of Intangible Business, discusses the implications.
Thu 12/07/2007
Cadbury finds itself in a sticky mess
Cadbury Schweppes is set to be sentenced by a British court for hygiene offences. Not the wash-your-hand kind, the contamination kind. Stuart Whitwell, joint managing director of Intangible Business, discusses the implications.
Thu 03/08/2006
Cadbury hit by £20m salmonella outbreak loss
William Grobel, consultant at Intangible Business, discusses the implications of the salmonella outbreak for Cadbury.
Sun 11/02/2007
Cadbury recalls mini eggs
Thayne Forbes, joint managing director of Intangible Business, warns the latest contamination scare at Cadbury would be very damaging.
Cadbury recalls Mini Eggs
Thayne Forbes, joint managing director of Intangible Business, comments on the news of Cadbury's recall of their Mini Eggs.
Thu 03/08/2006
Cadbury up as recall only costs £20m
William Grobel, consultant at Intangible Business, says the salmonella incident was unlikely to have any lasting damage for Cadbury as it was an ‘isolated blip'.
Thu 03/08/2006
Cadbury's lost £20 million
Cadbury's may have lost Ј20 million because of salmonella but there are unlikely to be long-term repercussions, explains William Grobel, consultant at Intangible Business.
Cadbury's sugar low
Cadbury is cutting 15% of its staff and its finances have been hit by poor sales and a costly salmonella scare. William Grobel, consultant at Intangible Business, discusses the problems.
Tue 03/07/2007
Cadbury's sugar low
Cadbury is cutting 15% of its staff and its finances have been hit by poor sales and a costly salmonella scare. William Grobel, consultant at Intangible Business, discusses the problems.
Thu 03/08/2006
Call for prosecution over Cadbury salmonella scare
William Grobel, consultant at Intangible Business, discusses how the strength of Cadbury's brand will enable it to emerge relatively unscathed by the salmonella incident.
