Wed 14/12/2005
Cancer group named UK's most valuable charity brand
William Grobel, interviewed by The Guardian, reveals the results of the first league table of the UKs most valuable charity brands and discusses the issues that effect their brand value
Wed 10/01/2007
Cancer Research UK is most valuable brand
Thayne Forbes, joint managing director of Intangible Business, explains the implications of exclusive research in the most valuable charity brands in the UK.
Cancer Research UK is most valuable brand
Thayne Forbes, joint managing director of Intangible Business, explains the implications of exclusive research in the most valuable charity brands in the UK.
Mon 17/07/2006
Cash boost required to save Juve
Following Juventus' relegation, Stuart Whitwell, joint managing director of Intangible Business, comments on the financial implications.
Mon 17/07/2006
Cash boost required to save Juve
Stuart Whitwell, joint managing director of Intangible Business, comments on Juventus' relegation.
Celebrity endorsement
Celebrity endorsement is all pervasive but what are the benefits, trends and risks? William Grobel, consultant at Intangible Business, discusses the latest issues.
Fri 01/09/2006
Celebrity Endorsement
Celebrity endorsement is all pervasive but what are the benefits, trends and risks? William Grobel, consultant at Intangible Business, discusses the latest issues.
Thu 19/04/2007
Celebrity Worship and the Beauty Industry
Is the ever-increasing trend of celebrity endorsement of beauty products and celebrity created scents and products going to last?
Wed 10/01/2007
Charities not exploiting brand value
Research from Intangible Business highlights the need for charities to use their brands more to generate additional income.
Charities not exploiting brand value
Research from Intangible Business highlights the need for charities to use their brands more to generate additional income.







