Sat 30/09/2006
Coca-Cola 'tops UK brand league'
Coca-Cola is the UK's most valuable grocery brand, according to research from Intangible Business.
COI
The Central Office of Information (COI) is the Government's centre of excellence for marketing and communications. COI works with Whitehall departments and public bodies to produce information campaigns on issues that affect the lives of every citizen - from health and education to benefits, rights and welfare.
Sun 09/07/2006
Coke 'has got it wrong'
Coke's latest innovation, Coca Cola Zero, is a launch too far says Stuart Whitwell, joint managing director of Intangible Business.
Coke 'has got it wrong'
Stuart Whitwell, joint managing director of Intangible Business comments on the launch of Coke Zero.
Mon 22/10/2007
Coke still top of the food chain
Coke does it again, retaining the top spot in Intangible Business' report, 'The UK's Most Valuable Grocery Brands 2007'
Coke Zero's got no chance
Coca Cola's in danger of diluting its core brand and confusing its customers with all its variants, argues Stuart Whitwell, joint managing director of Intangible Business.
Sat 15/07/2006
Coke's Zero's got no chance
Coca Cola's in danger of diluting its core brand and confusing its customers with all its variants, argues Stuart Whitwell, joint managing director of Intangible Business.
Mon 04/02/2008
Coming back from rock bottom
Can good marketing boost a flagging brand? Stuart Whitwell, joint managing director of Intangible Business, discusses.
Thu 16/10/2008
Companies in goodwill hole
Research from Intangible Business shows that £105bn of goodwill is allocated internationally under IFRS 3.
Thu 30/10/2008
Companies urged to shine light on goodwill
FRC urges companies to pay more attention to their goodwill stress-testing to avoid impairment charges on the value of M&A deals. Thayne Forbes, joint managing director of Intangible Business, comments.
