Brand valuation, brand management and brand strategy are the focus of Intangible Business. Intangible Business is the world's leading independent brand valuation consultancy, dedicated to intangible asset valuation for balance sheet, management and litigation purposes.
Brand value, along with other intangible assets such as patents, copyrights, licenses and intellectual property, is often a company's most valuable asset. Given this importance, a brand valuation is critical to fully understand and monitor brand equity and to identify opportunities to realise growth potential. In legal issues, such as trademark disputes, or brand transactions such as M&A and licensing, a sound brand valuation can also help you make more informed decisions or negotiate better deals.
What qualifies Intangible Business in brand valuation is its global network of people who all focus on brand valuation from various complementary angles - brands and marketing, finance and accounting, brand management and brand strategy. This focus draws on many years' experience, both in business and as brand consultants and has been of measurable benefit to some of the world's biggest brands.