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What is brand valuation?

       In its simplest form, a brand valuation calculates how much a brand is worth to its owner. This can be useful when trying to buy or sell intellectual property, analyse brand strength, analyse royalty rates and licence agreements or forecast financial performance, and in legal issues such as trademark disputes and mergers and acquisitions. 

What information do I need for a brand valuation?

Two main strands of information are required. The first is detailed financial analysis into the sales and profitability of the business and the second is a commercial due diligence process and brand strength testing in the eyes of the consumers. Both these elements are generally either already held by the business or readily available. If the necessary information is not immediately available, Intangible Business is skilled in sourcing it through market research.

What makes Intangible Business an expert in brand valuation? 

Intangible Business has years of experience and our highly qualified team of brand valuation experts, including chartered accountants, chartered marketers and chartered surveyors as well as strategic brand consultants, econometric modellers, qualified US valuation consultants and advanced computer modellers make us internationally recognised leader in all forms of IP valuation.

       Why Intangible Business?

At Intangible Business we have a wealth of experience in intangible asset valuation, and have worked with clients all over the world. Click here to see who we have worked with and what they have to say about us.

How much does a brand valuation cost?

Each brand valuation is different and has its own intricacies and therefore we produce bespoke brand valuation reports tailored for your needs. What you require, for what purpose, how much information we need to gather and the time it will take us all affect the price and therefore we treat everyone on an individual basis. We would be more than happy to discuss this with you over the phone - call us on +44 (0)20 8392 0193.

       Do you just value brands?

Intangible Business offers a lot more than just brand valuation; rather brand valuation is the route into a number of different services. Our activities are split into four distinct categories, namely  legal servicesfinancial servicesbanking services and marketing services. Our most common projects involve intellectual property valuation, expert witness cases, brand health tracking and quantification of losses, and dispute resolution.

       How do you do a brand valuation?

There are 3 main methodologies: the income approach, the cost approach and the market approach. To find out more, click to read this article which analyses it in more detail.