Understanding what drives brand value enables management to maintain and increase this value. It also enables marketing departments to demonstrate marketing's worth and financial contribution.
Intangible Business is fluent in both marketing and finance - representatives are jointly qualified accountants, marketers and valuers. This gives Intangible Business a well informed insight into brands which has a number of applications, including monitoring return on investment (ROI), royalty rate analysis, developing licensing programmes, brand health checks, portfolio planning, competitive analysis and M&A evaluation. Appreciating brand value also drives brand creation programmes and market research, and influences brand strategy. Intangible Business marketing services include:
This perspective on understanding brand value enables Intangible Business to help businesses increase their brand value. With an international client bases and capability, Intangible Business is able to operate with a global perspective. And experience from a variety of different sectors gives diverse insight which has been of measurable benefit to some of the world's biggest brands.
If you have any questions or would like to find out more, please call us or send us an email.