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Brand value is an effective way of tracking brand performance. Regular brand valuations bring together consumer, market and financial information to give a complete picture and the ultimate benchmark of a brand's performance. This is built into a brand value tracker to monitor return on investment (ROI). Monitoring a brand's value is an efficient way of tracking ROI on marketing activity. It incorporates business information, market intelligence, consumer perception research and financial information to form an intelligent and accurate brand ROI measurement mechanism.
Brands are generally a major factor in influencing purchasing decisions as well as a key factor in enabling premiums to be charged. Monitoring brand value is therefore an informed method of putting metrics on marketing activity. And because long term information is used, it provides the ability to plan business activity into the future. Intangible Business creates these brand value tracking systems and facilitates their ongoing use by making the bespoke design manageable and usable.
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