contact

Head Office
+44(0)20 8392 0193

Stuart Whitwell
+44(0)20 8392 0193
stuart.whitwell@intangiblebusiness.com

Thayne Forbes
+44(0)20 8392 0193
thayne.forbes@intangiblebusiness.com

Paul Cliff
+44(0)20 8392 0193
paul.cliff@intangiblebusiness.com

 

Experts in business and intangible asset valuation

You are here

Brand Strategy

Building a brand is all very well. The strategy for maintaining and controlling a brand is what helps keep it alive and growing. Compiling brand plans is an essential way of achieving this.

These plans incorporate an analysis of Key Performance Indicators (KPIs) which encourage people to work as a team. Different aspects of the business are rated and continuously analyzed to check performance fluctuations. In this way the strategic role of the portfolio and its components can be evaluated.