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+44(0)20 8392 0193

Stuart Whitwell
+44(0)77 4703 7824
stuart.whitwell@intangiblebusiness.com

Thayne Forbes
+44(0)7979 655653
thayne.forbes@intangiblebusiness.com

Paul Cliff
+44(0)7966 262288
paul.cliff@intangiblebusiness.com

 

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Competitive Analysis

For many activities, customers often have alternatives. It is therefore important to compare performance with that of direct and indirect competition.

Intangible Business produces effective benchmark factors against such opposition working with the ethos that relative performance is more meaningful than absolute. All aspects of the competition are analyzed, from marketing investment and consumer perception to products and profitability.