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Head Office
+44(0)20 8392 0193

Stuart Whitwell
+44(0)20 8392 0193
stuart.whitwell@intangiblebusiness.com

Thayne Forbes
+44(0)20 8392 0193
thayne.forbes@intangiblebusiness.com

Paul Cliff
+44(0)20 8392 0193
paul.cliff@intangiblebusiness.com

 

Experts in business and intangible asset valuation

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Competitive Analysis

For many activities, customers often have alternatives. It is therefore important to compare performance with that of direct and indirect competition.

Intangible Business produces effective benchmark factors against such opposition working with the ethos that relative performance is more meaningful than absolute. All aspects of the competition are analyzed, from marketing investment and consumer perception to products and profitability.