Intangible Business works on the basis of a market facing approach, using research into customer demands, market size, growth, competitor activity and financial delivery through profits and value creation:
Understanding the nature of the markets and the way in which brands are deployed are critical for success. Opportunities can be identified, strengths maximized and weaknesses reduced. Intangible Business carries out market reviews, which includes assessing the size and characteristics of the market and the relative shares of the different operators and brands. Reviews cover the whole market, market segments and often focus on market share and growth prospects which drive value.