Understanding the market a brand operates in, or plans to enter, is crucial for successful strategy and implementation. This could take a number of forms: consumer research, understanding the needs of the consumer; competitor research, analysing market dynamics to spot opportunities and threats; and market research, plotting a picture of opportunities in specific markets or territories.
Intangible Business is fluent in obtaining and analysing market research, from complex global studies to specific local projects. The approach to market research is tailored to project requirements and scope, including quantitative or qualitative techniques. Intangible Business analyses research findings to extract useful insights to inform strategy and resource allocation decisions.