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Press Coverage

Intangible Business is the world's leading independent brand valuation consultancy.

As such, its opinion is sought by journalists and business leaders alike on topical issues covering a variety of subjects, in a variety of sectors. What follows is a selection of these published thoughts, reports and opinions.

⚖ Legal  Financial 🏩 Banking îȘƒ Marketing
  1. Where is wine heading?

    Trying to make any concrete predictions about the types of wines we’ll be drinking in a year’s time, never mind three or five years down...

    March 04, 2016 ● Meininger's

  2. Bound books

    Is a revamp of copyright-expired content damaging or can it breathe new life into brands? Thayne Forbes investigates…

    February 03, 2016 ● Intellectual Property Magazine

  3. How sugar levy problem could become an opportunity for drinks brands

    The UK is currently debating the introduction of a sugar tax in a bid to trim waistlines. The focus on reducing childhood obesity could result in tougher...

    December 10, 2015 ● Just Drinks

  4. Cadbury could face boycott over tax avoidance revelations

    Confectionary giant Cadbury could face a major consumer backlash following revelations it paid no corporation tax last year, according to a leading...

    December 09, 2015 ● The Marketing Blog

  5. Intangible Business act as experts for Peter Hook

    Peter Hook, the former New Order bassist, has successfully obtained permission from the High Court to continue a derivative claim.

    December 02, 2015 ● Intangible Business

  6. From Posh to classy: how Victoria Beckham won over fashion world

    Hard graft, force of will – and cash to invest – helped turn former Spice Girl into a respected designer and businesswoman

    November 21, 2015 ● The Guardian

  7. Transfer pricing: Shifting profits from hard-to-value intangibles

    The need for robust, well-informed intangible asset valuations for the purpose of transfer pricing is becoming ever more invaluable for MNEs

    November 17, 2015 ● Financial Director

  8. Dogged by poor pooper-scooper sales? Sprinkle some Fairy liquid marketing magic

    When entrepreneur Stuart Kirby decided to reinvent the pooper-scooper, he thought it would fly off pet shop shelves. He wanted to find a better way...

    October 28, 2015 ● The Guardian

  9. Beer mega-merger likely to encounter competition run-in

    A TIE-up between Anheuser-Busch InBev and SABMiller to create a brewing behemoth responsible for almost a third of the world’s beer production...

    October 14, 2015 ● The Scotsman

  10. Is the plastic bag levy a marketing opportunity or threat?

    Under the guise of saving the planet and promoting sustainable lifestyles, every shop in the country will soon be bound by law to levy a 5p charge on...

    October 02, 2015 ● Retail Week

  11. Brand equity: How to calculate the value of your law firm's brand

    Thayne Forbes discusses how to calculate the value of your law firm's brand in preparation for external investment or a merger

    September 23, 2015 ● Managing Partner

  12. How to go about building a successful brand

    Many of the successful, multi-million pound businesses, which we have come to know grew from humble beginnings. When they were SMEs they created and...

    September 21, 2015 ● ICAEW - Business Advice Service Blog

  13. Transfer pricing and the tax-man's chase

    Are you safe from the tax authorities? The wine and spirits industry is driven by valuable brands, each of which contains intellectual property at its...

    September 15, 2015 ● Just Drinks

  14. Five of the best company straplines and the stories behind them

    The best brand straplines become part of our everyday vernacular. They can evoke strong feelings of nostalgia for happy days gone by, and even change...

    September 06, 2015 ● The Guardian

  15. UK High Court's repeal practically unenforceable

    After only nine short months, the UK High Court has repealed the Government's Copyright and Rights in Performance (Personal Copies for Private Use)...

    August 20, 2015 ● The Global Legal Post

If you would like more information on a particular brand valuation related topic, please call us on + 44 (0)20 7089 9236 or send us an email.Also, check out IP Review for a monthly round-up of IP-related news.