It has been an eventful second year for the IPL and 2010 promises to be the most entertaining and newsworthy so far. Despite the switch to South Africa in 2009 the event was still a huge success and the IPL juggernaut keeps on trucking. Back on home territory IPL 2010 is expected to step up another level. 2010 will see acted out a number of interesting developments that will attract significant attention and debate amongst all stakeholders including owners, players, sponsors and fans alike.
Revenues generated from last year’s tournament surpassed our expectations and go someway towards justifying the franchise fees that at the outset appeared high. Fees for the two new franchises in excess of $300m show how far the IPL has progressed in a short time span. In this second report on the brand values of the IPL franchises Intangible Business and MTI Consulting highlight the dramatic progress made by the IPL and the franchises. We consider the player verses franchise brand dynamic and contemplate the future impact of the adding two new franchises to the mix.
