Awarded Place on Central Office of Information as Brand Valuation Specialists
Client: Central Office of Information
Brief
The Central Office of Information (COI) is the Government’s centre of excellence for marketing and communications. COI works with Whitehall departments and public bodies to produce information campaigns on issues that affect the lives of every citizen – from health and education to benefits, rights and welfare.
Result
In 2005, Intangible Business was awarded a place on the COI’s Marketing and Brand Strategy Consultancy roster.
Intangible Business is the only specialist brand valuation consultancy on the roster. The roster also covers a wide range of marketing and brand strategy consultancy services of which Intangible Business is a prefered supplier to the COI. These include marketing strategy and planning; marketing education and training; structuring marketing departments; marketing effectiveness assessment; brand strategy; brand architecture; brand futures and trend forecasting; new product development; name generation; name registration and trade marking; consultation exercises; consumer insight; and reputation management strategy.
