Valuation of The Cavern Club Brand
Client: The Cavern Club
Brief
Cavern Club City Tours Limited asked Intangible Business to value The Cavern Club brand. The purpose was to inform management to help drive international expansion initiatives and for recognition on the company’s balance sheet.
Approach
Intangible Business conducted a thorough review of the music industry on an international level and identified benchmark iconic music venues. This required a close review of the brand’s international appeal and its existing commercial and non-commercial activities.
The brand was valued on an arm’s length basis in accordance with International Valuations Standards Council regulations and presented to the Executive Board of Cavern City Tours Limited.
Result
Our analysis and valuation clearly demonstrated the significant value of the brand.
Most interestingly the brand generates far greater wealth for Liverpool as a city and for the UK Treasury as a whole. For example, The Cavern Club is cited as one of the most popular Beatles destinations for tourists in Liverpool.
