Fast-food giant Taco Bell takes on smaller, rival chain in fight to CANCEL the trademark ‘Taco Tuesday’
Taco Bell is fighting to cancel the trademarked phrase ‘Taco Tuesday’ that a smaller, rival chain has held for 34 years. The fast-food giant claims the phrase ‘should be freely available to all who make, sell, eat and celebrate tacos’. Restaurants and companies who want to use it in branding and advertising have to seek permission from Taco John’s or face the possibility of legal action.
