Allied Domecq Testimonial
Mark Holloway
Commercial Director – Allied Domecq
“Intangible Business valued the entire portfolio of Allied Domecq Plc’s global spirits and wine brands for the purpose of its New York stock exchange listing. Allied Domecq successfully achieved the dual-listing in August 2002, with its first filing accepted by the SEC. As part of the process, Intangible Business also integrated a brand value tracking system for us to conduct ongoing impairment reviews and portfolio management.”
