Ebookers Testimonial
Nigel Addison Smith
Chief Financial Officer ebookers plc
“Intangible Business delivered brand valuations for ‘Travelbag’ and ‘Bridge The World’ which was based on commercial reality and in context with the financial capabilities of the business. The brand valuation project influenced many key areas of the business including finance, marketing and operations. The project was undertaken by experienced professionals who quickly and effectively delivered a robust brand valuation that could be applied to the filed accounts of the company and could be signed off by management and auditors.”
