JTI Testimonial
Hamish A. Moore
Vice President – Japan Tobacco International (JTI)
“The Regional Brands group of Japan Tobacco International (JTI) needed to develop a comprehensive dynamic brand planning tool and document that positioned the relevance of the group’s 52 regional brands in the context of the whole group as well as within a global competitive context. This required a unique combination of knowledge and skills in terms of commercial operational capability, marketing and financial as well as the ability to communicate issues powerfully and with real clarity.
Intangible Business delivered beyond expectations, taking the best of internal views and expert knowledge and overlaying this with real insight and perspective displaying a capability to think outside the box yet stay on track to deliver the brief. Additionally, as Brand Group GM at that time, I would also like to compliment Intangible Business, Stuart Whitwell, and his team on their commitment, strategic insight and industry in completing a very stretching task in a timely and professional manner.”
