Laura Ashley Testimonial
William Williams
Head of Legal, Laura Ashley
“Laura Ashley employed Intangible Business as experts to give evidence in an International Chamber of Commerce arbitration in Paris for the purpose of evaluating the change in value of the Laura Ashley brand between 1995 and 2002. We found Intangible Business to possess an in depth understanding and appreciation of our business and were capable of clearly demonstrating the relationship between consumer loyalty, brand image and market performance with that of financial performance. They provided far reaching insight into the brand and the business and delivered a service ahead of demanding expectations.”
