Intangible Business was set up in 2001 to provide an independent approach to brand valuation, brand strategy and brand development. As well as experts in brand valuation, Intangible Business is now an internationally recognised leader in all IP valuation, including copyright valuation, trademark valuation, valuing websites, valuing databases and software.

Selling a business or IP requires a thorough understanding of how the relationship between tangible and intangible assets creates value for a potential buyer. Having this knowledge enables Intangible Business to extract maximum value from assets when buying or selling IP and businesses for clients. Business valuation and brand valuation underpins the sale process and Intangible Business’ structured approach ensures a positive outcome.

The very process involved in a brand valuation project can form an insightful way of analysing brand strength. Some of the elements involved in brand valuation are: collating marketing and competitor intelligence; analysing brand research; establishing competitor and brand positioning; analysing royalty rates and licensing agreements; strategic planning; forecasting financial performance; and identifying future growth areas.

What qualifies Intangible Business in brand valuation is its global network of people, who all focus on brand valuation from various complementary angles – brand and marketing, finance and accounting, management and strategy. This focus has been of measurable benefit to some of the world’s biggest brands. For our US website, click this link:

Brand valuations have many benefits. Understanding brand value and what drives value enables management to allocate resource more effectively. Brand valuation underpins commercial activity such as M&A and licensing and the brand valuation process identifies opportunities. To find out more, browse our website, call or send us an email.