Intangible Business was set up in 2001 to fill the need for an independent approach to brand valuation, brand strategy and brand development. As well as experts in brand valuation, Intangible Business is now an internationally recognised leader in all intangible asset valuation.

Selling a business or IP requires a thorough understanding of how the relationship between tangible and intangible assets creates value for a potential buyer. Having this knowledge enables Intangible Business to extract maximum value from assets when buying or selling IP and businesses for clients. Business valuation and brand valuation underpins the sale process and Intangible Business’ structured approach ensures a positive outcome.

The very process involved in a brand valuation project can form an insightful and systematic way for analysing brand strength, competitor and brand positioning as well as brand extension opportunities. Some of the elements involved in brand valuation are: collating marketing and competitor intelligence; analysing brand research; establishing competitor and brand positioning; analysing royalty rates and brand licensing agreements; strategic planning; forecasting financial performance; and identifying future growth areas.

What qualifies Intangible Business in brand valuation is its global network of people, who all focus on brand valuation from various complementary angles – brand and marketing, finance and accounting, management and strategy. This focus draws on many years’ experience, both in business and in consultancies, and has been of measurable benefit to some of the world’s biggest brands.

Brand valuations have many benefits. Understanding brand value and what drives this value enables management to ascertain where to allocate resource to support both brand and business. Brand valuation underpins commercial activity such as M&A and licensing arrangements and the process of a brand valuation identifies opportunities and threats. To find out more, browse our website, call or send us an email.