Sign up to receive the latest brand valuation news

+ 44 (0) 20 8392 0193

Copyright valuation


Questions? Email us about your copyright valuation issue
Send Stuart Whitwell an email

Copyright is an important practical component of intellectual property / IP rights, brands and intangible assets. In general, copyright protects work such as:

Copyright gives the right to prevent copying, distributing copies, renting or lending copies, performing, showing or playing in public, making an adaptation, and putting it on the internet. In most countries copyright lasts a minimum of life plus 50 years for most types of written, dramatic and artistic works, and at least 25 years for photographs. It can be different for other types of work.

Valuing copyright requires an in-depth understanding of the particular business and industry in which the copyright operates. Copyright valuation is something Intangible Business has carried out for a number of different copyright properties including books, films, plays, TV, music, characters, images and musicals.

Widely adopted copyright valuation approaches

When carrying out a copyright valuation Intangible Business adopts widely accepted approaches based on a combination of the income, market and cost approaches.

Copyright royalties and the relief from royalty method

For copyright an important analysis for a valuation is the assessment of reasonable royalties that would be payable under a licence / license agreement. Intangible Business assesses this in the context of the licensing strategy being employed and analysing complex elements including the inclusion of other commercial rights and obligations. The relief from royalty method has the advantage that it is based on the income approach, the fundemantal premise of commercial value, and also uses components which can be benchmarked or compared, under the market approach, with licence / license  agreements. It is therefore a rounded and commercial method. 

Focus of Intangible Business

Copyright valuation is a complex process requiring an understanding of marketing, financial and the practical application of legal rights. Intangible Business is experienced and qualified in all of these aspects of copyright valuation and has carried out copyright valuations for a number of different purposes including tax planning, inheritance tax (IHT), dispute resolution, licensing, counterfeiting, mergers, acquisitions and joint ventures. The application of these approaches benefits from Intangible Business’ specific focus on forecasts, with research and analysis of market transactions for different but comparable assets where relevant information is difficult to obtain. Intangible Business adopts a thorough approach based on a good knowledge and experience of how to find, analyse and present information in a way which better informs a copyright valuation.

Intangible Business also ensures that the approaches used, and conclusions reached, are commercially balanced, realistic and consistent with analyses required for all the different reasons copyright valuations are required and carried out in practice.

Support to legal services

If copyright value is at stake, it will be a significant issue. Intangible Business is experienced in providing expert independent copyright valuation services for IP management, owners and their legal or other advisers in particular for: dispute resolution; corporate deals; IP management; and supporting other legal services.

If you have any questions, or would like us to value some copyright for you, or related rights, please call Stuart Whitwell or send him an email.