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For many activities, customers often have alternatives. It is therefore important to compare performance with that of direct and indirect competition.
Intangible Business produces effective benchmark factors against such opposition working with the ethos that relative performance is more meaningful than absolute. All aspects of the competition are analyzed, from marketing investment and consumer perception to products and profitability.
If you have any questions, or if you would like us to carry out a competitive analysis for you, please call Stuart Whitwell or send him an email.